If you think too much publicity and overexposure on our television screens is a bad marketing strategy, don’t tell Sarah Richardson and her design team. Sarah Richardson is a guru of interior decorating and design and is the host of uber chic renovation programs such as Design Inc, Sarah’s House, Sarah’s Cottage, Room Service and Sarah 101, as seen on the Lifestyle-Home channel. In fact, the Lifestyle-Home channel should be re-positioned as the Sarah Richardson Network!
“Sarah Richardson started her career in lifestyle television 15 years ago as a behind-the-scenes prop stylist and set decorator. Within a year, Sarah found herself in high demand as an on screen personality and quickly realised that she could carve a niche in the emerging world of design TV by sharing her practical, endearing and inspiring approach to interior design with viewers”1.
I’m a one trick pony with my “Matchy Matchy” decorating solutions. On the other hand, balance and symmetry is certainly not Sarah’s trademark design aesthetic. Sarah has the innate talent of putting together an eclectic mix of accessories and pieces, contrasting patterns and vibrant colours, combining contemporary with traditional themes, and making the concept look cohesive. Overall, there is a sense of whimsy that resonates in her signature home transformations, which I define as a fusion of modern sophistication with a French provincial edge.
Richardson has a flair for blending vintage pieces into her interior makeovers and is also renowned for recycling old ‘trash’ and transforming it into one’s treasure, that is, revamping dated, worn out furniture with the pizzazz of re-upholstery, or by touching up with a splash of paint. Sarah’s other passion is incorporating antiques into her designs as they maintain their value long term, which is ideal for clients sourcing investment pieces for their homes.
Sarah, along with her main partner in crime, Tommy Smythe, is not afraid to get her hands dirty and isn’t scared to take control of a power drill or hand tool, especially when installing flat pack cabinetry and other furniture items. Richardson is also an avid do-it-yourselfer (DIYer), giving viewers first hand lessons on a range of DIY projects from floral arrangements, sewing your own pillow covers or valances, to demonstrating innovative ways to revamping table lamps with ribbons or jazzing up walls using China plates or framed shells or buttons as decor!
I’m sometimes sceptical about her ideas of mixing and matching ornate vintage items with contemporary accents. Yet, she manages to prove me wrong with her approach to decorating. The final result of each home makeover she designs is nothing short of awe-inspiring. Sarah never ceases to amaze me with how she executes her unique vision on dated and dreary interiors, transforming them into sophisticated and functional abodes with timeless appeal.
1. http://www.sarahrichardsondesign.com/sarah/about Viewed 29 August 2012
Image Source: hgtv.com