Before the character Carrie Bradshaw and her posse of hip, sexy, vivacious and smart gal pals struck a cord with women around the world, there was Helen Gurley Brown, who embodied the original strong, independent, free spirited woman portrayed by Sarah Jessica Parker in Sex & The City. Helen was ahead of her time and paved the way for future generations of women to pursue a career and embrace their independence, financial freedom and sexuality.
In 1962, she penned the bestseller Sex and the Single Girl before taking control of Cosmopolitan magazine, where she sat at the helm as editor in chief from 1965 to 1997. She transformed the languishing magazine into the ultimate Bible of female empowerment, with the publication of smart, bold, feisty articles aimed at women and the use of titillating headlines and topics charged with sexual overtones.
In doing so, Helen revolutionised the publishing industry and the face of journalism. She was an outspoken advocate that women could have it all – money, recognition, success, men, prestige, authority, dignity. She was a strong believer that self-sufficiency was a woman’s greatest asset.
Helen was a true pioneer, pivotal in highlighting women’s sexual freedom and bringing the feminist movement to the forefront of modern culture. She gave women a voice, and used the magazine as a vehicle for women to address their hopes, passions and ambitions.
According to Bonnie Fuller of hollywoodlife.com, ‘[Helen] preached the positive power of achieving through career building in the pages of Cosmo. “Cosmo girls” (the readers of her magazine) didn’t have to be born rich, beautiful or hugely talented. [Helen] believed that if you just got up every day and worked hard enough, you could achieve success. [Helen] was a tremendous believer in the power of hard work and common sense.
Helen Gurley Brown died August 13, 2012 aged 90. “Good things will happen if you get up every day and work at it. What you have to do is work with the raw material you have, namely you, and never let up.”